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The Rise of Natural Deodorants with Akt London Leading the Pack

The Rise of Natural Deodorants with Akt London Leading the Pack

When it comes to your body care regime, applying deodorant is neither the most indulgent, nor the most remarkable part. And yet, over the past couple of years, the beauty industry has been obsessed with armpit maintenance, specifically, natural deodorants.

Once a niche for the quinoa lovers, it’s now officially become cool to take a more organic approach to underarm care. As millennials become increasingly aware of potentially harmful ingredients in skincare products, they’re becoming increasingly cautious of what goes on to their bodies and how that affects the environment. This means there’s been a rising demand for clean and green beauty alternatives, in fact, the natural body care and beauty market is expected to reach $25 billion by 2025.

What’s the difference between Natural deodorant and Antiperspirant?

When comparing natural deodorants with other commercial products on the market, it is important to remember that deodorants are not the same as antiperspirants.

In general, most deodorants you buy at the store contain a deodorant – which works to neutralise bad odours that come with perspiration – and an antiperspirant. Antiperspirants usually use an aluminum product to block the pores and reduce sweat production.

“Natural” deodorants, on the other hand, do not contain that antiperspirant element, so they are often branded as “all-natural” or “aluminum-free.” These products are solely deodorants and may use a variety of ingredients such as cocoa and shea butter, baking soda, charcoal, mint or lavender to cover up the bad-smelling bacteria from your underarms.

Benefits of Akt Deodorant Balm

  • Natural product
  • Conveniently available to buy as a one off or on a subscription you have total control over
  • Chemical free
  • The brand has a strong environmental ethos (no plastic whatsoever)
  • No alumnimum salts in their formulations
  • It AKTually works!
  • Cruelty free- only tested on professional dancers!
  • Won’t stain your clothes
  • Won’t burn your armpits

Who is behind Akt London?

Akt pronounced ‘act’ 🙂

We never set out to make a company, we were just two West End performers who had a problem we wanted to solve.

Ed Currie and Andy Coxon met in 2015, performing in a show in London’s West End.

“Our gruelling schedule was intensely physical; eight shows a week, dancing under hot lights, a dressing room five flights away from the stage — and no lift. That’s not to mention the rehearsals, classes, and training during the day. 

Mainstream deodorants just weren’t cutting it. 

Antiperspirants stained our clothes, didn’t stop the sweat, and made us smell like teenage boys. Natural deodorants left us smelling like B.O after only a few hours. So we decided to create one ourselves. 

We spent three years researching, developing, and formulating, collaborating with leading experts in fragrance and cosmetic science with exacting standards and a whole heap of creativity. The Deodorant Balm was finally born.” 

“London’s West End is where our story began, so we decided to test our brand new creation on some of the hardest working individuals we know on the scene. We personally gave every single West End cast member in London a sample of The Deodorant Balm to test for its efficacy and comfort. The response we got was overwhelmingly positive and supportive. 

Theatre inspired the creation of The Deodorant Balm. But its community inspired the brand”

Akt London is an amazing, down to earth brand and when we got the chance to review their beautiful looking products, we jumped at the chance and if any of you are on the fence about making the switch from antiperspirant to natural deodorant, here’s what our community had to say about Akt London’s deodorant balm

Reviews From Our BEL Members


“As a passionate weight lifter and mother of a boystrous 10 year old, deodorant and staying fresh is always my top priority. I didn’t know much about natural deodorants so when I was given the opportunity to try Akt, I was reluctant because up until 3 months ago, all I’d read was that it just doesn’t work as well as normal antiperspirants. I must admit from the first use I was extremely impressed! I have sensitive skin and my armpits are even more sensitive so the texture of Akt immediately soothed my armpits. I usually have an ‘itchy’ phase every time I spray deodorant but with Akt, It was as if I hadn’t put anything on them. I went to the gym and worked out as normal and usually I’d come out the gym with sweaty patches under my gym bra but to my surprise, on the first day of use, my armpits were dry and most importantly, I smelt clean and fresh. I’ve been using it everyday, twice a day and have become a subscriber as they conveniently offer this service to ensure you don’t run out. I’m not sure how I lived without it but all I know is I’d never live without it again. Beautiful looking product, very affordable and the most important part; it simply works!- Kim, Berkshire


“I have finally found the holy grail of deodorants. The deodorant balm from Akt is the best I have ever tried. I was first impressed by the luxe packaging,which is 100% recyclable. There are three different scents offered by Akt but I’ve tried the orange grove balm containing petitgrain, mandarin and neroli. This scent is heavenly and I was still smelling off sweet oranges even at the end of a 12 hour shift. I was highly impressed with how effective the formula works and stops any b.o. smell. Compared to previous natural deodorants, this lasts much longer and really does work. I avoid any deodorants that contain aluminium so was happy to see this balm did not contain such ingredient. It was easy to apply which just a pea-sized amount to a couple of fingers and spread easily on my skin. Cannot speak highly enough of this balm and have recommended to my friends already. Despite the £18 price tag – it’s totally worth it.” Jen, West Sussex

“I have been using the Akt Onsen deodorant balm for the last couple of weeks, and I can honestly say that I found it really interesting. The scent is okay, I do like the citrus notes in it. For those who are used to a powerful scent, this is quite the opposite. It is a subtle scent that lasts all day long. As for the consistency, it is not a regular balm, as it has some particles in it that gives you a powdery feeling when you apply it. Most probably that is what keeps the skin dry when you sweat. What I found as being really nice is that it also moisturises your skin. As for protection, I personally think it works very well. As a recommendation, do put the cap correctly if you place it in your handbag or use a separate bag (makeup bag or travel bag) to place it, because if let open the oils in the balm will leak. Overall, I really liked the product, and I love the packaging, and the colour. Plus, I really like that is vegan & cruelty free, and 100% recyclable packaging.- Cristina, London

“I absolutely love this natural deodorant. The smell is unisex (cedar, eucalyptus, and bitter orange) and when applied is not overpowering. I use a pea size amount as per the instructions and that lasts over 24 hours. It’s lovely and smooth to apply, not at all grainy. I love the tube, easy to use, and the colour of the tube is aesthetically appealing. Also the product and packaging is vegan, cruelty free, plastic free, aluminium free, and the tube was made from recycled materials and is fully recyclable. I would definitely recommend this product to friends and family. I note that this deodorant is £18 which I feel is a little steep in price, I think £10 would be more affordable, but overall a fantastic product.”- Andrea, Worthing

“Akt have nailed it. The deodorant balm does exactly what it claims to do. It’s effective and also life changing. It’s the first natural deodorant I’ve used. I’m always looking to reduce my plastic waste and have vegan cruelty free ways of looking after me and the planet. The balm has a beautiful texture. Slightly grainy which I like cause it helps not feeling slimy under my arms. The balm allows me to feel free of product but works in combating both sweat and smell. I work a very intense job and found the balm lasted for my hole 14 hour shift. I love the scent I received. The lavender citrus is calming and relaxing. Really aids in the breath work for my morning yoga. If you’ve not tried I would suggest doing so”- Rebekah, Northampton

“The product didn’t stop me sweating but it did keep my armpits fresh all day.
I loved the smell as it wasn’t too strong but it was just enough to keep me smelling nice through the day. Value for money is say there is similar products you can get for a lot cheaper but that’s not taking anything away from this product as I really liked it and it will last for ages as a little product goes a long way. I wouldn’t recommend it to really active friends as it doesn’t reduce your sweat but definitely to people for day to day usage.” Jade, Gwent


“I hadn’t been aware of the Akt brand until Kiiona posted about it so I was excited to try out this new-to-me product. I love the packaging. Not only is it plastic free, and recyclable, it looks artisan and contemporary. The writing on the box makes me feel like this is a company who does things differently. The product is easy to use, and smells so good. Just a pea sized drop, massaged into my underarms, kept me feeling fresh all day. The fragrance has citrus and lavender notes and smells very natural. I wear black clothes and I was pleased to note no transfer of the product to my clothing. I would definitely recommend to my friends and family as it works so well. It may seem expensive compared to your usual deodorant but the small amount needed means this will last for a long time.”- Elaine, Ayrshire

If you’re on a mission to live more sustainably, your first stop is to look for products that are zero-waste, a movement that aims to buy and use products in a way that sends little to no trash to landfills we can’t recommend Akt London enough! It’s easy to see why they’ve been featured in powerhouse publications such as GQ, Esquire, Popsugar and VOGUE! And if that doesn’t sway you; they’ve even won the Harper’s Bazaar’s ‘Best Deodorant’ Beauty Award

Keen to check them out? Click here


As Kiiona editors, we independently select and write about stuff we love and think you’ll like too. Kiiona has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.


Scent 10/10

Packaging 10/10

Ease of Use 9/10

Efficacy 9/10

Affordability 8/10

Value for Money 10/10

View Comments (8)
  • Natural deodrant has been the thing all over social media this year and I’ve read good and bad reviews and im really pleased by this brand and i would defiantly make the change now ive read these reveiws. Well done everyone

  • very informative as i didnt really know that much about natural deodarant but after reading the article i think im going to give it a try as the reviews were really good about the product and the brand seems to stand out

  • The article is extremely informative. I absolutely loved the idea behind it specially in these summer days.

  • I still need to try this product but i also agree its hard to shop for and a little highly priced. Loved the detailed reveiws

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